Published: 2006 | Category: Transport demand management , Research programme , Research & reports | Audience: General
In 2003, Sport and Recreation New Zealand (SPARC) and the Cancer Society of New Zealand commissioned a major social marketing survey to segment adult New Zealanders in terms of physical activity and healthy eating habits. The questionnaire included several transport-related questions. The resulting ‘Obstacles to Action’ database contains responses from over 8000 people aged 16 or over.
Keywords: action, active transport, contemplation, cycling, ethnicity, gender, maintenance, mode change, physical activity, psychobehavioural, socio-psychological, stages of change, transport, transtheoretical model, travel, vigorous, walking
