This work category provides for the development and implementation of activities that address the safe use of the land transport network.
Promotion, education and advertising activities promote the safe use of the land transport network through education, advertising, awareness raising and by public information to users of the transport network.
To qualify under this work category an activity must give effect to national and local priorities by contributing to the outcomes of:
Promotion, education and advertising activities have the following objectives:
Activities must use Transport Agency endorsed best practice guidelines and examples. The latest list of Transport Agency endorsed resources can be found here.
Road Safety Action Planning should ensure that local, national, NZ Police and partnering organisations leverage off each other by coordinating their respective programmes for best effect.
Promotion, education and advertising activities achieve their greatest impact when there is consistency in the messaging. Approved Organisations and the Transport Agency are encouraged to plan the content and timing of local road safety promotion activities to coincide with activities at the national level where appropriate and possible.
Examples of qualifying activities include, but may not be limited to:
Other potential activities that are not in the above list should be discussed with the Transport Agency for eligibility.
This work category further excludes:
From 1 July 2017, all activities that individually cost over $1,000,000 will require benefit and cost appraisal using the benefit cost ratio (BCR) methodology. Activities costing more than $300,000 must not be split into smaller activities to avoid determining the benefit cost ratio.
The Transport Agency expects that all activities undertake a value for money assessment, which can be provided to the Transport Agency, should the Transport Agency require it. This may be based on priorities determined in a safety strategy or action plan, comparative benchmarking, or other means of benefit and cost appraisal.
A simplified procedure for benefit and cost appraisal is available for Road Safety Promotion in the Transport Agency’s Economic Evaluation Manual – SP13, this should be used as part of the value for money assessment. Guidance on using this procedure is provided within the Transport Agency’s Economic Evaluation Manual.
Road safety promotion programmes are assessed under the Transport Agency's Assessment Framework. See Assessment of road safety promotion programmes.
The usual funding assistance rate is:
Non-financial contributions will not be considered part of the total project cost, and will not be eligible for financial assistance.
Approved Organisations and the Transport Agency are able to accept financial contributions from other parties as a contribution to total cost. If the financial contribution to the activity changes the scope of that activity, the contribution will be treated as third party funding and is to be deducted from the total cost before calculation of the Transport Agency’s funding assistance (i.e. that part is not eligible for funding assistance).
If the financial contribution does not change the scope, but totals more than the local share of the total financial cost, then the Transport Agency’s contribution is reduced by the amount above the local share.
Applications for funding approval should be made through the 'Road safety promotion' module in Transport Investment Online (TIO).