This page relates to the 2024-27 National Land Transport Programme.
Work category 432 provides for safety promotion, education and advertising activities that promote the safe use of the land transport network through education, advertising, awareness raising and providing public information to users of the transport network.
Safety promotion, education and advertising activities have the following objectives:
Activities must use our (NZ Transport Agency Waka Kotahi (NZTA) as investor) endorsed best-practice guidelines and examples.
NZ Transport Agency endorsed resources for safety promotion, education and advertising
Safety promotion, education and advertising activities achieve their greatest impact when there is consistency in the messaging. We (NZTA as investor) encourage approved organisations to plan the content and timing of local safety promotion activities to coincide with activities at the national level.
Road safety action planning should ensure that local, national, and partnering organisations leverage off each other by coordinating their respective programmes for best effect.
Qualifying activities comprise safety promotion, education and advertising activities that promote the safe use of the land transport network through education, advertising, awareness raising and providing public information to users of the transport network.
To qualify under this work category an activity must give effect to national, regional and local priorities through:
Work category 432 is available through the safety and the walking and cycling activity classes.
Examples of qualifying activities include, but may not be limited to:
You can discuss with us whether other potential activities not listed above might also be eligible for inclusion in this work category.
Work category 432 excludes:
The usual funding assistance rate (FAR) is:
or
Non-financial contributions will not be considered part of the total project cost and will not be eligible for financial assistance.
Approved organisations may combine to achieve more effective delivery. For example two or more councils may individually make funding requests and then combine to engage a resource to deliver the programme across multiple organisations.
For the 2024–27 NLTP we prefer that an approved organisation makes its own funding request. This will provide a clearer view of the investment in safety promotion, education and advertising activities in each approved organisation.
Where 2 or more approved organisations have joined together to form a cluster for the purpose of making a funding request for road safety education, promotion and advertising activities then one funding request is made by the lead organisation. The FAR to be applied to the approved amount is the weighted average normal FAR of the contributing members of the cluster. The weights are the proportions of the total cost of the activity that each member contributes. The weighted average FAR will be manually adjusted in Transport Investment Online (TIO) and will be applied to the activity in the lead organisations programme.
Transport Investment Online(external link)
This weighted FAR is to provide the same amount of financial assistance to the safety promotion, education and advertising activity as would have occurred if each member of the cluster had individually made a funding request for their portion of the combined amount.
Any funding requests from NZTA (for its own activities) are made separately from other approved organisations and are not to be included in clusters for the calculation of a cluster FAR.
Approved organisations and NZTA (for its own activities) submit these activities using the road safety promotion template in TIO.
Transport Investment Online(external link)
For guidance on using TIO, see the TIO learning and guidance page on our website.
