This summer we’re reminding people to make safe driving choices when travelling throughout the country, as well as reminding them about our maintenance programme on the state highway network.
We are running a range of marketing campaigns throughout the summer period. Click through to each campaign page to view key messages and download marketing assets. For details on timings for each campaign, view the road safety marketing schedule.
Road safety marketing schedule
Drink-driving campaign – ‘Would you rather’
Speed campaign – ‘Through my eyes’
RIDS campaign – ‘Roadie no-no’s’
Motorcycling safety campaign - 'Ride your own ride'
To keep our roads safe and accessible, we undertake an annual programme of resurfacing and rebuilding across the state highway network each summer. We use summer to resurface and rebuild roads as the weather is warm and dry, which helps ensure good quality and longer-lasting roads.
We’re reminding people of the important maintenance work on the state highways during the summer, so they can expect and plan for roadworks. We’re also asking them to drive safely through roadworks, including respecting roadworkers when they’re driving through worksites.
We’re running a social media campaign throughout the maintenance season across NZTA Facebook pages throughout 16–20 December and 7 January–8 February.
Below are all campaign images being used on social media. Partners are welcome to use these on their social media channels where appropriate.
Download social media content zip file [ZIP, 21 MB]
