Speed campaign

Through my eyes is our latest speed campaign.

These marketing, communications and engagement materials are available for you to use to help with your local road safety activities.

All material must be removed before 19 January 2026 following the end of the talent contracted period.

We can resize assets for you if you require a different size. Please contact marketing@nzta.govt.nz

Key messages

• Too many people in New Zealand die or get serious injuries from crashes where someone was speeding.
• While speed is often not the only factor that contributes to a crash, it’s crucial in determining the severity of a crash.
• Drivers give a variety of excuses for their speeding and police have heard them all. These excuses don’t mean anything when you’re faced with the consequences of a crash which could be fines, injuries, or death.

Marketing assets

Videos

Road safety partners may use TV campaign material in branch only. AV campaign material can be used for internal presentations/communications in non-commercial environments like schools/institutions/places of business for educational purposes only.

Speed – through my eyes 60’

Radio

Within the contracted period, usage includes broadcast and digital radio only. Audio assets are not to be used in any other setting (e.g. instore).

• Through my eyes radio ad – 1 [MP3, 1.1 MB]
• Through my eyes radio ad – 2 [MP3, 1.1 MB]
• Through my eyes radio ad – 3 [MP3, 1.1 MB]

Digital display

Social media

Video – extra sensitive content [MP4, 6.8 MB]

Outdoor