Safe vehicles campaign

Your last line of defence is our latest safe vehicles campaign.

These marketing, communications and engagement materials are available for you to use to help with your local road safety activities.

All material (excluding assets featuring the cardboard car only) must be removed before 4 February 2025 following the end of the talent contracted period.

We can resize assets for you if you require a different size. Please contact marketing@nzta.govt.nz

Key messages

• In a crash, your vehicle is your last line of defence and safety ratings are the best way of knowing how it’s likely to perform.
• You’re twice as safe in a 5-star safety rated vehicle than in a 1-star.
• Prioritise safety when you’re buying a vehicle and check the safety rating at rightcar.govt.nz.

Marketing assets

Videos

Road safety partners may use TV campaign material in branch only. AV campaign material can be used for internal presentations/communications in non-commercial environments like schools/institutions/places of business for educational purposes only.

Radio

Within the contracted period, usage includes broadcast and digital radio only. Audio assets are not to be used in any other setting (e.g. instore).

Your last line of defence radio ad – 1 [MP3, 708 KB]

Your last line of defence radio ad – 2 [MP3, 357 KB]

Digital display

Social media

May be shared and/or housed on the partners' (NZ Police/VTNZ/ACC/local and regional councils/SASTA/MTA/MOT and AA) sites.

Outdoor

Print