RIDS campaign

Roadie no-no’s is our latest youth-focused campaign, targeting RIDS behaviours (restraints, impairment, distraction, speed) in those aged 18-24.

These marketing materials are available for you to use to help with your local road safety activities.

Videos and audio must be removed before 13 June 2025, following the end of the talent contracted period.

Key messages

Drive sober and rested.
If you and your mates plan on drinking or taking drugs – plan not to drive. Use public transport, call for a ride, or stay with a mate.
Alcohol is the second biggest contributing factor to road crashes in New Zealand. It affects your driving by slowing your reaction times and altering your senses and judgement.
Before you get behind the wheel, make sure you’re well rested so you’re alert. If you’re on a long roadie include rest beaks every couple of hours and share the driving.
Seatbelts save lives. They support you in a crash or when a vehicle stops suddenly. Make sure everyone buckles up before you start your journey.
Driving requires your full attention, it’s not the time to use your phone.
If you’re on a roadie with your mates, put someone in charge of music and directions so you don’t need to reach for your phone
Travel at a safe speed whenever you drive. This means following the speed limit and adjusting your speed to the road, traffic or weather conditions.

Marketing assets

Social media videos

Posters

Download posters zip file [ZIP, 164 MB]

The posters are available to order on our online portal.

Bluestar.co.nz - Portal(external link)

Type ‘RIDS’ or ‘summer’ into the Search Catalogue box on the left. There is an order limit on the materials, and they are available while stocks last.