Motorcycling safety campaign

Ride your own Ride is our latest motorcycle safety campaign.

These marketing, communications and engagement materials are available for you to use to help with your local road safety activities.

All material must be removed before 22 March 2025 following the end of the talent contracted period.

We can resize assets for you if you require a different size. Please contact marketing@nzta.govt.nz

Key messages

• Motorcyclists are overrepresented in deaths and serious injuries on New Zealand roads.
• Always ride to the conditions, sober and rested, within your ability and always, always wear personal protective equipment.
• Keep your knowledge and skills up to date by doing training such as ACC’s Ride Forever courses. 

Marketing assets

Online videos

Road safety partners may use TV campaign material in branch only. AV campaign material can be used for internal presentations/communications in non-commercial environments like schools/institutions/places of business for educational purposes only.

Radio

Within the contracted period, usage includes broadcast and digital radio only. Audio assets are not to be used in any other setting (e.g. instore).

• Motorcycling safety radio ad - 1 [MP3, 1.1 MB]
• Mororcycling safety radio ad - 2 [MP3, 1.1 MB]

Digital display

Social media

May be shared and/or housed on the partners' (NZ Police, VTNZ, ACC, local and regional councils, SASTA, MTA, MOT and AA) sites.

Outdoor

View larger image [PDF, 5.8 MB]