Drink-driving campaign

Would you rather is our latest drink-driving campaign.

These marketing, communications and engagement materials are available for you to use to help with your local road safety activities.

All material must be removed before 27 May 2025, following the end of the talent contracted period.

We can resize assets for you if you need a different size. Contact us at:

marketing@nzta.govt.nz

Key messages

• Alcohol is the second biggest contributing factor to road crashes in New Zealand. It affects your driving by slowing your reaction times and altering your senses and judgement.
• Drink-driving can have serious consequences on your life, beyond crashing or losing your licence. These consequences include things like losing your job, and your ability to be there for others. 
• If you’re drinking plan a safe way to get home. Use public transport, have a friend or family member sober drive, or book a taxi or rideshare.

Marketing assets

Videos

Road safety partners may use TV campaign material in branch only. AV campaign material can be used for internal presentations/communications in non-commercial environments like schools/institutions/places of business for educational purposes only.

Social media

May be shared and/or housed on the partners' (NZ Police/VTNZ/ACC/local and regional councils/SASTA/MTA/MOT and AA) sites.

Posters and billboards

Criteria for using static materials [PDF, 168 KB]

Download posters and billboards zipfile (8 items) [ZIP, 133 MB]

Illustrations

Download Would you Rather illustrations zipfile (17 items) [ZIP, 54 MB]

The Would you Rather illustrations are available to order as posters, coasters and table talkers on our online portal.

Bluestar.co.nz - Portal(external link)

Type ‘Would you Rather’ into the Search Catalogue box on the lefthand side. There is an order limit on the materials, and they are available while stocks last. Please ensure all materials are removed before 1 December 2026.