Drink-driving campaign

Would your rather is our latest drink-driving campaign.

These marketing, communications and engagement materials are available for you to use to help with your local road safety activities.

All material must be removed before 27 May 2025, following the end of the talent contracted period.

We can resize assets for you if you require a different size. Please contact marketing@nzta.govt.nz

Key messages

Alcohol is the second biggest contributing factor to road crashes in New Zealand. It affects your driving by slowing your reaction times and altering your senses and judgement.
Drink-driving can have serious consequences on your life, beyond crashing or losing your licence. These consequences include things like losing your job, and your ability to be there for others.
If you’re drinking plan a safe way to get home. Use public transport, have a friend or family member sober drive, or book a taxi or rideshare.

Marketing assets

Videos

Road safety partners may use TV campaign material in branch only. AV campaign material can be used for internal presentations/communications in non-commercial environments like schools/institutions/places of business for educational purposes only.

Would you rather – 60s