Learn about the approach behind our campaigns, who we target and why. You can also see the marketing material we’ve produced.
Use the drop-down filters below to select marketing campaigns by topic or campaign name.
Wearing a seatbelt reduces the risk of being killed or seriously injured in a road crash by about 40%. If everyone wore their seatbelts an estimated 25 lives could be saved from road crashes each year.
People on motorcycles and mopeds are amongst the most vulnerable on our roads and are significantly over-represented in deaths and serious injuries on New Zealand roads.
Despite the message to not drink and drive being widely accepted, we continue to see alcohol impairment as a significant issue on our roads. Many people claim they would never drive drunk, yet still get behind the wheel in an impaired state. This campaign asks our audience to consider the consequences of being caught drink driving by showing different personal and social scenarios they could be faced with.
In a crash, your vehicle is your last line of defence and safety ratings are the best way of knowing how it is likely to perform.
Our challenge is to shift the acceptability of speeding amongst New Zealand drivers. They have a variety of ‘reasons’ and excuses for their speeding and don’t believe they will be caught or have a crash. This campaign reminds drivers that there are consequences to ignoring the speed limit; whether that be Police enforcement or a potentially fatal crash.
