Also known as Audio Tactile Pavement Markings (ATPM), rumble strips are a raised road marking on the painted lines along the edge and/or centrelines of the road. They reflect well at night and in wet conditions.
A car driving along a rural road, the road has rumble strips (white raised lines) along the edges

Example of rumble strips on the edge of a rural road

If you’re tired or distracted, rumble strips will give you a wake-up call as the raised markings make a rumbling sound when driven over.

When laid along road edges and centrelines, rumble strips help prevent run-off road crashes and head-on crashes and help to keep people driving in their lanes. On the inside of curved roads, they also discourage people from cutting corners.