Published: October 2022 | Category: Research & reports | Audience: General
Within the scope of travel demand management, this research report provides a brief review of travel behaviour change and travel planning literature, and also briefly examines the literature on new approaches to travel behaviour change.
Primarily this report explores what current best practice travel behaviour change looks like (with a focus on targeting schools and workplaces) and how existing evidence can be used to inform and create more effective travel behaviour change programmes.
The investigation into new approaches focuses on the concepts of ‘Mobility as a Service’ and ‘gamification’ as tools within the suite of travel behaviour change interventions.
This report also highlights the importance of applying an equity perspective and acknowledges that the way a travel behaviour change programme is evaluated is important in determining how successful it is deemed.
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