WC 421: Travel demand management and behaviour change

Archive - this information is for reference only and no longer maintained.

This page relates to the 2021-24 National Land Transport Programme.

Introduction

The purpose of travel demand management and behaviour change is to support efficient and effective use of the transport system, to reduce the negative impacts of travel, and to influence how, when and where people travel.

Travel demand management, in conjunction with travel behaviour activities, has the following objectives:

• influence transport demand to better balance it with supply
• shape travel behaviour to ease pressure on the transport network and the environment
• deliver economic benefits to businesses and communities.

This work category provides for new travel demand management and behaviour change activities. Ongoing activities are determined as a business-as-usual function and should be included under work category 151: Network and asset management or work category 524: Public transport operations and management.

Work category 151: Network and asset management

Work category 524: Public transport operations and management 

Integrated programmes and alignment of resources

Demand management and behaviour change programmes are best developed as part of a cohesive programme of transport activities through activity management planning and regional land transport plans. Activities can be funded from multiple work categories relevant to the initiative outcome or benefit.

Demand management in activity management planning

Developing demand management programmes

There is a wide range of educational, promotional and experiential activities to encourage and influence people to make changes to their travel behaviour. Programmes should be based on Waka Kotahi NZ Transport Agency endorsed good practice guidelines and examples.

Waka Kotahi endorsed resources for safety promotion, education and advertising

Qualifying activities 

Work category 421 is available through the following activity classes:

• walking and cycling improvements
• public transport infrastructure
• public transport services
• local road improvements
• state highway improvements.

Walking and cycling improvements

Public transport services and infrastructure

Local road and state highway maintenance

Local road and state highway improvements

To qualify under this work category an activity must give effect to national and local priorities identified in:

• national or regional plans, such as an activity management plan, regional public transport plan, national or regional plan containing travel demand management, including vehicle kilometres travelled (VKT) reduction plans or programmes, or
• a relevant business case.

Examples of qualifying activities

Examples of qualifying activities include, but may not be limited to:

• pricing (including parking) initiatives where these are targeted at improving the relative attractiveness of shared and active modes compared with car travel
• travel plans, accessibility plans, and associated education and promotion initiatives including journey planning
• tools – maps and way-finding
• research/monitoring to better understand audiences, opportunities, testing of messages, interventions or to inform travel planning
• experiential events such as open streets, car-free days and challenges.

You can discuss with us (Waka Kotahi as investor) whether other potential activities not listed above might also be eligible for inclusion in this work category.

Exclusions

This work category excludes:

• education, promotion and communication activities with a safety outcome are funded from work category 432: Safety promotion, education and advertising
  Work category 432: Safety promotion, education and advertising

• education, promotion and communication activities  that promote new walking or cycling facilities or services are funded from work categories 451: Walking facilities and 452: Cycling facilities
  Work category 151: Network and asset management
  Work category 524: Public transport operations and management

• existing travel demand management activities which are funded under work category 151 or as part of the public transport continuous programme work category 524
  Work category 151: Network and asset management
  Work category 524: Public transport operations and management
• physical improvements, maintenance and service activities supporting travel demand management and behaviour change – these can be funded from the following activity classes:
  • walking and cycling improvements
  • public transport infrastructure
  • public transport services
  • local road improvements
  • state highway improvements
  • local road maintenance
  • state highway maintenance.

Walking and cycling improvements

Public transport services and infrastructure

Local road and state highway maintenance

Load road and state highway improvements

Funding assistance rate

The usual funding assistance rate (FAR) is:

• the approved organisation's normal FAR
  Normal funding assistance rates

or

• 100% of the Waka Kotahi costs.

Non-financial contributions will not be considered part of the total project cost and will not be eligible for funding assistance. 

Submitting activities for National Land Transport Programme consideration and funding approval

Approved organisations and Waka Kotahi (for its own activities) submit these activities using the appropriate module in Transport Investment Online (TIO):

• for activities costing less than $2 million, the low-cost, low-risk improvements module
• for activities above $2 million, the improvement activity module.

Transport Investment Online(external link)

User guides for TIO are available in TIO.