The NZ Transport Agency is launching a new ‘mini’ challenge to encourage Kiwis to get on their bikes.
The Aotearoa mini Bike Challenge takes place from Monday 16 to Sunday 29 October. Just 10 minutes of cycling during the two week challenge is enough to get involved. It’s a two-week version of the month-long Aotearoa Bike Challenge, which returns in February, and is a great way to prepare for the longer Challenge.
“With ten percent* of New Zealanders saying they are interested in getting on a bike in the next six months, the mini Challenge provides a fantastic opportunity for people to give cycling a go with extra support and motivation,” says NZ Transport Agency Senior Manager System Design, Brett Gliddon. “We would encourage keen cyclists, those who haven’t ridden in a while, and those who are completely new but have access to a bike to give the mini Challenge a go.”
Participants are supported throughout the Challenge with tailored guidance and tips, guides on where to ride and lots of great prizes on offer including a Panasonic Smart Home Monitoring Kit, bike helmets and lights.
“The mini Bike Challenge is part of the Government’s goal to encourage more people to cycle as an everyday transport option. The competition is all about giving people the confidence to get on a bike,” says Brett.
The Aotearoa mini Bike Challenge is based on the global Love to Ride platform. Love to Ride founder, CEO and Kiwi expat Thomas Stokell says spring is the perfect time for New Zealanders to set new goals, like taking up cycling or getting on a bike for the first time in a while.
“People may be considering getting out on a bike, but may lack the confidence to go for that first ride. The Aotearoa mini Bike Challenge is a fantastic opportunity to get outside and enjoy the many benefits that cycling offers,” he says.
“Kiwis love a bit of friendly competition, so the Challenge platform allows them to enjoy some healthy rivalry with their friends and family while at the same time establishing positive habits that benefit their health and wellbeing.”
There are so many reasons to get on a bike this October. “Along with often being the most convenient and quickest way to get from A to B, cycling is an enjoyable way to start the day. Just 10 minutes is enough to start feeling the benefits,” says Thomas.
For more information visit www.aotearoa.bike(external link)
* Source: Nielsen CMI database – Q3 16 – Q2 2017 (11,087 respondents).
