Work category 432: Promotion, education and advertising

Introduction

This work category provides for the development and implementation of activities that address the safe use of the land transport network.

This definition applies to the 2012-15 NLTP.  For the 2015-18 NLTP please refer to the updated definition for work category 432.

Definition

Promotion, education and advertising activities promote the safe use of the land transport network through education, advertising, awareness raising and by public information to users of the transport network. 

To qualify under this work category an activity must give effect to national and local priorities by contributing to the outcomes of:

• regional and local issues or opportunities identified within Road Safety Action Plans or Activity Management Plans, or
• nationally delivered activities identified within the NZTA’s Statement of Intent and associated action plans.

Promotion, education and advertising activities have the following objectives:

• advancing the priorities and initiatives identified in the Safer Journeys Strategy and its action plan (www.saferjourneys.govt.nz)
• achieving safer outcomes by working with communities to identify and deliver local land transport safety issues, and
• developing and motivating national, regional and local land transport safety partnerships to ensure an integrated approach to safety outcomes.

Integrated programmes and alignment of resources

Activities must use NZTA endorsed best practice guidelines and examples (see the latest work category definition for a link to the latest list of NZTA endorsed resources).

Road Safety Action Planning should ensure that local, national, NZ Police and partnering organisations leverage off each other by coordinating their respective programmes for best effect.

Promotion, education and advertising activities achieve their greatest impact when there is consistency in the messaging.  Approved Organisations and the NZTA are encouraged to plan the content and timing of local road safety promotion activities to coincide with activities at the national level where appropriate and possible.

Examples of qualifying activities

Examples of qualifying activities include, but may not be limited to:

• workshops, seminars or displays to raise awareness of national, regional and local land transport safety issues
• safety education in schools, driver education and information, walking and cycling safety
• advertising (e.g. billboards, radio, television, print,  electronic and other media)
• delivery of education, advertising, awareness raising or public information initiatives that reinforce or complement related activities across the NLTP (e.g. integrated packages of activities)
• provision of integrated advice, information and support to community groups
• preparation and implementation of travel plans and neighbourhood accessibility plans where these address identified safety risks and are supported by infrastructure improvements.

Other potential activities that are not in the above list should be discussed with NZTA for eligibility.

Funding applications for these activities should be made in Transport Investment Online, and include an activity list using the mandatory template.

Exclusions

This work category excludes physical works (engineering, road signs or markings) or services required to support qualifying activities.

Network user information activities which do not have a significant safety outcome – for example congestion relief, travel planning, or mode shift promotion. These activities may be considered within Work category 151: Network and asset management.

Funding assistance rate

The usual funding assistance rate is:

• for the 2009-12 NLTP, 75% for all Approved Organisations
• from 1 July 2012, the Approved Organisation’s construction rate,
• from 1 July 2012, the weighted average regional construction rate for regional councils 
• 100 percent for the NZTA.

Non financial contributions will not be considered part of the total project cost, and will not be eligible for financial assistance.

Approved Organisations and the NZTA are able to accept financial contributions from other parties as a contribution to total cost. If the financial contribution to the activity changes the scope of that activity, the contribution will be treated as supplementary funding and is to be deducted from the total cost before calculation of the NZTA’s funding assistance (i.e. that part is not eligible for funding assistance).

If the financial contribution does not change the scope, but totals more than 25 percent of the total financial cost, then the NZTA’s contribution is reduced by the amount above 25%.