Developing a programme of activities

Introduction

When developing a road safety promotion programme, Approved Organisations and the Transport Agency should take into account the Safer journeys strategy, and the factors described below.

All activities must be consistent with the Transport Agency planning and investment principles.

Clustering

Approved Organisations and the Transport Agency are encouraged to work together, or cluster A group of territorial authorities that have come together for the purpose of planning and delivering community programmes and/or road policing activities across their combined area. , for the purpose of employing professional services and pooling other resources to develop, manage and deliver road safety promotion activities in an efficient and cost effective way.

Clusters can provide additional benefits by enabling a programme to target a community at risk in one council area, and achieve coverage of other council areas at little or no additional cost. The emphasis should always be on the primary community at risk.

Developing a programme of activities

Additional efficiencies can be made when road safety promotion activities are developed and assessed as part of a programme of activities addressing the safe use of the land transport network.  Where relevant, activities should demonstrate alignment with safety-related programmes funded under other activity classes, as well as alignment with national and regional programmes.

The programme should embody the Safe System approach and be integrated with engineering, police and other stakeholder activities.

Advertising

Local advertising must meet the Transport Agency’s advertising guidelines.

Approved Organisations and Transport Agency staff are encouraged to consult with the Transport Agency’s National Office advertising team early in the development process for assistance in the development of advertising to ensure effectiveness is maximised. This team can provide feedback on your early idea/s.

Approved organisations/Transport Agency staff must complete an Advertising Brief   to guide discussions when engaging advertising agencies or working with an in-house team. If your advertising is audited by the Transport Agency, this document will be required.

The Transport Agency’s National Office advertising team must approve any advertising applications for campaigns that cost $300,000 or more. For these applications, use the Advertising Approval application form. If your advertising is audited by the Transport Agency, this document will be required.

If advertising does not follow Transport Agency guidelines, the Transport Agency may request immediate removal and discontinuation of the advertising. This will be at the expense of the approved organisation and a return of funding for the campaign may be sought.

The content of road safety advertising maybe subject to an audit by Transport Agency.

Supporting information

All funding requests for road safety promotion activities must be accompanied by a project plan, or activity list that:

• identifies the Safer Journeys The government's strategy to guide improvements in road safety over the period 2010–2020. http://www.transport.govt.nz/saferjourneys/Pages/default.aspx priority areas or local issues that are being addressed
• identifies the target audience
• describes the individual activities or programmes that will be delivered
• describes the objectives and outcomes for each activity or programme, and
• provides an outline of deliverables and monitoring requirements by which effectiveness will be gauged.

Road safety action planning Road Safety Action Planning is a process for local engagement, planning and implementing road safety interventions by road safety partners based on evidence, knowledge and experience from a wide range of participants. Effective action planning requires a collaborative approach from participating partners to provide focus, commitment and urgency in order to address and mitigate road safety risks, particularly within the Safer Systems environment by coordinating interventions within all four pillars. Action planning works most effectively when informed by regional leadership and monitoring. , or other similar forms of integrated planning For the NZTA, integrated planning means leading and working with central, regional and local government, private developers and other partners such as Kiwi Rail and port companies, to bring land use planning, and transport planning and investment together, to deliver an affordable Demonstrates that adequate funding to deliver the activity, or combination of activities, is available from identified sources, e.g. a funding plan has been identified. transport system that supports a growing economy, safe and vibrant communities and a healthy environment, now and in the future. It is an approach we follow to deliver on the outcomes we seek. should inform activity development and delivery.