Distractions campaign

These marketing, communications and engagement materials are available for you to use to help with your local road safety activities.

We can resize assets for you if you need a different size.

Contact us at:

marketing@nzta.govt.nz

Key messages

• Distracted driving is causing harm on our roads. 
• Nearly 40 percent of New Zealanders admit to sending or reading text messages in a vehicle, while nearly 20 percent check or reply to social media messages (NZTA Public Attitudes research, May 2024). 
• If you are about to drive, have a hmmm, and put your phone on do not disturb. Because if you get hurt, who gets harmed?

Marketing materials

Outdoor

Download outdoor marking materials [ZIP, 37 MB]

Posters in A2 and A3 size are available to order on the Bluestar online portal.

Bluestar.co.nz - Portal(external link)

Type ‘Distractions’ into the Search Catalogue box on the lefthand side. Available while stocks last.

Social

Download social media marketing materials [ZIP, 5.8 MB]

Video

Samples of the video assets available.

View all campaign videos on this playlist(external link)

Download the full suite of social videos:

• Tik Tok social videos [ZIP, 256 MB]
• Instagram 4x5 social videos [ZIP, 185 MB]
• Instagram 9x16 social videos [ZIP, 181 MB]
• Tech hack 4x5 social videos [ZIP, 186 MB]
• Tech hack 9x16 social videos [ZIP, 186 MB]
• Vox pops social videos 4x5 [ZIP, 130 MB]
• Vox pops social videos 9x6 [ZIP, 130 MB]

Campaign toolkit

Download the distractions toolkit [PDF, 708 KB]